We often overlook the very basics in our quest to give our children the best of everything. 

Today, as parents, we spend a great amount of time, attention and money in raising our children.

Obsessing over what our kid are eating, their activities & development, we are so focused on constantly teaching and monitoring our kids to make sure that they turn out to be confident, successful, healthy and kind.

One aspect that is often overlooked is the clothes that our kids wear. Yes, our kids are smartly dressed and are a true reflection of our own personalities. But how many of us have actually paid attention to the label on our children’s clothes? It is horrifying to note that most kids’ apparel available today are made using synthetic fabrics or synthetic blends. Synthetic fabrics could be considered plastic fabrics made of chemically derived fibers. Common synthetic fabrics include polyester, rayon, nylon etc.

Synthetic fabrics have been known to cause health concerns. Children’s skin is significantly thinner and hence more absorbent of substances present in their clothes. Kids are thereby, prone to absorb the harmful chemicals and toxins present in their garments leading to skin rashes, allergies, triggering respiratory disorders, auto-immune diseases etc.

Apart from the health hazards, synthetic garments take a long time to decompose, creating long-term pollution. They also account for the pollution of water bodies as harmful waste from the production process gets flushed into these. All this, makes the environment more harmful and dangerous as the toxins make way into our food chain causing health issues.

Why is organic cotton clothing better?

1️⃣ It is soft & breathable, making it very comfortable for kids to wear everyday.

2️⃣ Organic cotton garments are gentle on skin being devoid of harmful chemicals and colors.

3️⃣ It is safer for not just kids but also for the environment.

Responsible Production

♻️100% GOTS certified organic garments.

♻️Ethical factories.

♻️Low impact manufacturing.

Safe On Skin

🧶Soft, breathable natural fabrics

🧶No harmful colors and dyes

🧶No uncomfortable seams

Easy To Maintain

🌻Machine washable

🌻No bleeding of colour

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